摘要
新闻的文本身份是由媒体机构决定的,新闻叙述往往呈现出"非个人化"风格,特定的媒体机构是其叙述文本共同的"普遍隐含作者"。渗透在新闻文本中的一系列"元符号",彰显出群体性的主体意识,传达出特定媒体的意识形态。新闻的常规化和标准化叙述依然具有意识形态色彩,并且阻碍了新闻话语的差异化和多样性。由新媒介技术变革推动、受众参与,多样化的"小叙事"加入到与新闻机构"标准叙述"的竞争中,传统新闻业的边界趋向消解。与"强编码"的标准化新闻叙述相比,大众新闻遵循"弱编码"的路径,生成了更具个性的新闻话语。"强编码"与"弱编码"新闻的功能产生了明显分野:前者更多地指向现实认知,而后者则主要诉诸人的情感与审美。"弱编码"新闻消解了"强编码"新闻的标准化叙述霸权,有效地拓展了新闻的功能。
The text identity of news is determined by media organizations,and news narrative often presents a"non-personal"style. Specific media organizations are the common"universal implied authors"of their narrative texts. A series of"meta-symbols"infiltrated into news texts highlight the collective subjective consciousness and convey the ideology of specific media. Normalization and standardization of news narrative still have ideological color,and hinder the differentiation and diversity of news discourse. The boundaries of traditional journalism tend to dissolve,driven by the technological change of new media,the participation of audiences,and the diversification of "small narratives"into the competition with"standard narratives"of news organizations. Compared with the standard narrative of "strong coding"news,mass news follows the path of"weak coding"and produces more personalized discourse. The function of"strong coding"and"weak coding"news has produced obvious distinction: the former is more related to realistic cognition,while the latter is mainly related to human emotion and aesthetics. "Weak coding"news dispels the hegemony of standardized narrative of"strong coding"news and effectively expands the function of news.
作者
王强
WANG Qiang(School of Journalism and Communication,Minnan Normal University,Zhangzhou 363000,China)
出处
《重庆邮电大学学报（社会科学版）》
2020年第1期130-138,共9页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
福建省高等学校新世纪优秀人才支持计划项目.
关键词
新闻叙述
符号学
意识形态
叙述竞争
弱编码
news narrative
semiotics
ideology
narrative competition
weak coding
