摘要
中国广告业在改革开放后获得了快速发展,作为与外界资源及环境息息相关的文化创意产业,广告产业的发展受到地理因素的影响和制约。广告从业者是广告产业中最活跃的生产因素,在地理空间分布上会呈现出一定的特点和规律。本文运用ArcGIS空间分析工具,对中国广告从业者的空间结构及格局演变进行了分析。结果显示,中国广告行业从业者空间分布大体上呈现出"东—中—西"梯度递减的分布模式;广告从业者重心不断向东南方迁移;空间计量分析结果显示中国广告从业者的数量在空间上存在显著的集聚特征。
Chinese advertising industry has been developing rapidly since the reform and opening-up policy.As a representative of the cultural and creative industries which are closely related to the external resources and the environment,the development of the advertising industry is affected and restricted by geographical factors.Advertising practitioners are the most active factors in the advertising industry,and they present some features and regulations in geographical spatial distribution.In this paper,the spatial structure and pattern evolution of Chinese advertising practitioners are analyzed by ArcGIS—a tool for spatial analysis.The results show that the spatial distribution of Chinese advertising industry practitioners generally is a"East-Central-West"gradient decline pattern;the gravity center of advertising practitioners is moving towards the southeast of China;the number of Chinese advertising practitioners is in a high level of agglomeration after the analysis using the method of spatial econometrics.
作者
丁汉青
卢茜
DING Hanqing;Lu Xi
出处
《传媒经济与管理研究》
2019年第1期127-146,共20页
Media Economics and Management Research
