摘要
新媒体技术的迅速发展为传统科技期刊的出版、传播带来新的机遇和挑战。传统科技期刊的订阅渠道为"被动传播",导致中文科技期刊的影响力弱。基于微信公众号运维的具体实践,本文分享3点经验:首先,利用微信公众号与微信社群协同技术推动期刊的"主动传播",以扩大对期刊品牌的宣传;其次,策划视频直播活动,打造科研垂直领域的"四者"(编者、读者、作者、审者)微信社群,4群联动实现精准阅读、拓展稿源;最后,利用微信生态的传播策略提升期刊活跃度、公众认知度及学术影响力。
The rapid development of new media technology has brought new opportunities and challenges to the publication and dissemination of traditional academic journals.The traditional subscription channel of scientific journals is“passive dissemination”,resulting in the weak influence of Chinese scientific journals.Based on the practice of We Chat official account,we puts forwards three points of experience:1)using We Chat official accounts and We Chat community groups,promote the“active dissemination”of journals,and expand the publicity of journals brands;2)planning live video activities,create a We Chat community of“four group”(editor,reader,author and reviewer)in the vertical field of scientific research,and realize accurate reading and expand manuscript source through four groups linkage;3)using the communication strategy of We Chat ecology is proposed to enhance the journal activity,public awareness and academic influence.
作者
谭春林
TAN Chunlin(Editorial Office of Journal of South China Normal University(Natural Science Edition),510631,Guangzhou,China)
出处
《编辑学报》
CSSCI
北大核心
2021年第5期549-552,共4页
Acta Editologica
基金
中国高校科技期刊研究会“一流高校科技期刊建设”专项基金项目(CUJS2021-013)
广东高校学报研究会重大项目(20200102)
广东省科学技术期刊编辑学会面上项目(202009)
关键词
新媒体
期刊公众号
被动传播
主动传播
四者群
new media
We Chat official account of journal
passive dissemination
active dissemination
four groups
