摘要
结合用户的实际需求,将产品客观信息进行可视化设计,能有效弥补电商平台在产品对比和产品浏览上的不足,帮助用户更加直观的认识信息,减轻用户的认知负荷,提升用户对信息认知的效率,进而改善用户的体验。本文通过构建以口红为例的美妆产品信息知识图谱,生成关于口红产品信息的各类关系,并运用可视化方法展示,使用户达到快速寻找产品、评估产品信息的目的。
Combining the actual needs of users,visualizing product objective information can effectively compensate for the lack of product contrast and product browsing on the e-commerce platform,helping users to understand information more intuitively,and reducing users’cognitive load,improving the efficiency of their cognition of information,and thereby improving their experience.This article builds a knowledge graph of make-up product information which taking lipstick as an example,generates various relationships about lipstick product information,and uses visualization methods to display it,so that users can quickly find products and evaluate product information.
作者
黄靖越
HUANG Jing-yue(School of Animation and Digital Arts in Communication University of China,Beijing 100024,China)
出处
《中国传媒大学学报（自然科学版）》
2020年第5期32-37,共6页
Journal of Communication University of China：Science and Technology
基金
科技创新2030(2020AAA0105200)
中国传媒大学地市厅局委托项目(ZW19125)
