摘要
面对新冠肺炎疫情的快速传播,防疫措施的遵循行为一直是各国政府关心的议题,但其效果需要检验。近年来不少学者关注了政策遵循行为的养成机制和干预,这对解释防疫遵循行为机制、提升防疫政策效能具有重要意义。结合行为政策理论基础与已有研究成果,考虑到青年群体的特殊性,本研究以校园防疫遵循行为作为研究主题,基于680个大学生有效样本,通过回归分析与调查实验法考察防疫遵循行为的作用机制及行为工具在防疫遵循行为中的干预策略。具体而言,本研究以个人心理、个人行为、政治信任为自变量,以防疫遵循效应为因变量,检验四类政策工具(惩罚型、助推型、说教型、控制组)与两类政策易达性(高与低)所组成的8个实验组在疫情暴发期间的效果异质性。结果显示:(1)政治信任与个体心理影响防疫行为的遵循,且存在央地政府信任的分野;(2)高易达性政策对遵循行为的影响具有显著推动作用,且不同政策工具的作用机制存在差异;(3)对防疫遵循行为效应分解后发现,简单的惩罚有助于服从效应的提升,认同效应则需要高易达性催化下的助推与助力。本研究通过检验不同行为工具的作用机制和效果差异,为防疫政策的有效执行以及提高防疫遵循效应提供参考经验。
Confronted with the rapid spread of COVID-19 epidemic,the compliance of epidemic prevention measures has always been an issue of concern to governments of all countries,but its effect needs to be tested.In recent years,many scholars have paid attention to the formation mechanism and intervention of policy compliance behavior,which is of great significance to explain the behavior mechanism of anti-epidemic compliance and improve the effectiveness of anti-epidemic policy.Combined with the theoretical basis of behavior policy and the existing research results,this research discussed the mechanism of behavior tools in anti-epidemic policy compliance through the experimental investigation method.Given that young groups have become highrisk groups in the epidemic due to their high mobility,this research took the compliance behavior of anti-epidemic policy on campus as the research theme,which is visualized with 680 effective samples of college students.Specifically,by taking individual psychology,individual behavior and government trust as independent variables and anti-epidemic policy compliance effect as dependent variable,the study examined the effect of 8 experimental groups composed of 4 types of policy tools(whip,nudge,sermon and the control group)and 2 types of policy accessibility(high and low)during the outbreak of the epidemic.After passing the manipulation test and the balance test,the experiment revealed that:(1)Political trust and individual psychology affect the compliance of epidemic prevention behavior,and there is a division of trust between central and local governments;(2)High accessibility policies have a significant promoting effect on compliance behavior,and the mechanism of action of different policy tools is different;(3)After the decomposition of compliance effect,it is found that simple whip is conducive to the improvement of compliance effect,while recognition effect needs the boost and sermon under the catalysis of high accessibility.This study examined the difference in the mechanism and effect of different behavioral tools,and provided reference for the effective implementation of anti-epidemic policies and the improvement of antiepidemic policy compliance effect.
作者
傅承哲
黄伟俊
廖了
Fu Chengzhe;Huang Weijun;Liao Liao
出处
《国家治理现代化研究》
2021年第1期179-200,208-209,共24页
Research on Modernization of State Governance
基金
国家自然科学基金面上项目“新冠肺炎疫情防控政策效应的制度—心理机制”(72074235)
国家自然科学基金青年项目(7200406)
广东省自然科学基金面上项目(2020A151501235)
广东省哲学社会科学规划青年项目(GD19YGL13)
佛山市哲学社会科学规划青年项目(2020-QN09)
关键词
防疫政策
政策遵循
政策工具
行为效应
anti-epidemic policy
policy compliance
policy instrument
behaviour effect
