摘要
广电融媒体的运营,需要跳出广电的传统思维,以互联网的模式来设计新的经营方式和商业模式,构建自己的私域流量池,以AI智能新技术助力新业务的发展,找准自己的定位,利用当前政策优势和市场机遇,构建现代广电融媒体商业模式。
Converged media operation in radio and television needs to break out traditional thinking of radio and television,use Internet model to design new operating methods and business models,build its own private flow pool,develop new business by using AI technology,pinpoint our own niche,and take advantages of current policy advantages and market opportunities to build a modern business model of converged media in radio and television.
作者
崔巨峰
Cui Jufeng(Technology Bureau of China Media Group,Beijing 100866,China)
出处
《广播与电视技术》
2021年第3期143-145,共3页
Radio & TV Broadcast Engineering
关键词
平台思维
生态合作
AI智能
Platform thinking
Ecological cooperation
AI intelligence
