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在线评论对消费者购买决策的诱导作用——基于解释水平理论

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摘要 随着网购人群的不断增长,在线评论作为一种新兴的网络交流平台如何影响消费者作出购买决策这一问题受到越来越多的关注.通过结合解释水平理论,本文探讨了不同内容的在线评论对消费者购买决策的诱导作用.此研究将有助于电商企业对在线评论进行管理以及帮助消费者作出理性购买决策.
作者 韦谊
出处 《广东经济》 2017年第10X期141-141,共1页 Guangdong Economy
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