摘要
目前,体育广告已经成为一种传递商品信息和商品促销的重要手段。当体育被媒体塑造成一个新的媒介平台的时候,广告也“爱”上了体育明星。本文通过体育明星广告的功能及广告市场现状的分析,探讨体育明星做广告的潜在商业价值,提出促进我国体育明星广告市场发展的若干建议。
Sports advertisements have become one important way to transmit information about commodities and their promotion. When the sports is molded by the media as a new medium platform, advertising also favours sports stars. This paper analyzes the current situation and functions of advertise ments involving sports stars and discusses on the potential commercial value.
出处
《湖南农机》
2006年第7期97-99,106,共4页
Hunnan Agricultural Machinery
关键词
体育明星
明星广告
体育市场
体育产业
sports star
advertisement star
sports market
sports industry.
