摘要
当代包装设计应找准科学与人文的契合点,从单纯的最基本的功能需求上升至一种深刻的人文思想,包装设计者应通过对包装各个方面的关注以体现对消费者的人文关怀,在设计中赋予更多情感的、文化的、审美的内涵,使产品和包装一同更好地为人服务,创造一个能满足人类精神与物质双重需要的环境,也就是建立一种人与物、人与环境和谐统一的美妙境界。
Modern package design is considered as a spiritual activity more than a way of creating tangible products.In modern packaging design,in order to show humanistic concerns on customers,the combination of science and humanity must be taken into account more than its basic function.Thus,by adding emotional,cultural,and aesthetic connotations in packaging design,a harmonious state among hu- man being,products,and environment can be created,in which human being spiritual and material de- mands can be fulfills.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第9期184-186,191,共4页
Packaging Engineering
关键词
人文
功能
和谐
关怀
humanism
function
harmony
concern
