摘要
介绍了决策树分类技术,并用其对汽车销售企业的调查问卷进行数据分析,挖掘出最近一年内有购车意愿的客户的特征,从而提高营销的成功率。证明了决策树数据挖掘技术在汽车销售领域有着广阔的应用前景。
Introduce Decision Tree Technology, and with such technology to approach characteristics of customers who are inclined to buy autos within recent one year by means of analyzing data from auto distribution enterprises questionnaire, which improve success of marketing. The article also stipulates that Decision Tree Data Mining Technology will be widely implemented in the future for au-to distribution.
出处
《微计算机信息》
北大核心
2008年第9期145-146,129,共3页
Control & Automation
