摘要
在高等教育快速发展、市场竞争异常激烈的知识经济时代,要提升职教集团的整体竞争力,就必须从理念灌输、文化培育、质量保证、形象塑造、品牌创新等方面进行努力和探索,以创建集团品牌,加强品牌建设。
During the age of knowledge-based economy when higher education develops rapidly and the market competition are exceptional furious,for upgrading the whole competitive power of vocational education group,we must actively make great efforts and explore it to create the group brand and reinforce the brand construction from idea infusing,culture cultivating,quality guarantee,image-building and branding innovation.
出处
《江苏经贸职业技术学院学报》
2008年第1期39-42,共4页
Journal of Jiangsu Institute of Commerce
基金
江苏省教育科学"十一五"规划课题"江苏高等职业教育集团化发展模式的研究"(D/2006/01/137)
关键词
职教集团
品牌建设
对策
vocational education group
branding construction
countermeasure
