摘要
现代包装的理念越来越宽泛,超出了包装自身和商品的范畴,延伸到诸多领域,其标准、形式和功能深受商品、市场、科技、文化、环境等的影响,尤其是受人的各种需求和选择的影响,因此现代包装的存在、演变和发展出现个性化、多样化、多元化是其必然。
The conception of modern packaging has been broadened more and more nowadays,which is far beyond the inner conception of packaging and commodities.With extending to so many fields,the standards,forms and functions of modem packaging are deeply influenced by commodities,markets,technologies,cultures and their surroundings,etc.In general modern packaging is under the control of various needs and choices of human beings.So it is natural that individuality and the multiplex will be the main features of modern packaging's existence,evolution and development.
出处
《西华师范大学学报（哲学社会科学版）》
2006年第6期118-121,共4页
Journal of China West Normal University:Philosophy & Social Sciences
基金
西华师范大学校级科研项目(04A019)
关键词
包装
多元化
发展
需求
packaging
multiplex
development
needs
