摘要
旅游购物商店是旅游商品展示和销售的重要场所,也是反映某一地区旅游业发展状态的窗口之一。针对当前西安市旅游商品业发展缓慢的现状,通过对旅游购物经营商家的实地调查,并运用统计定量的分析方法,对西安市旅游购物商店的经营状况进行实证分析;在此基础上,从政府和旅游购物商家两个层面,对当前西安市旅游商品业的发展提出对策和建议。
Tourism shopping store is an important place for tourism commodities to display and sale,as well as the window to reflect the development state of tourism.In view of the state at present that tourism shopping develops slowly,this paper analyses empirically on the operating conditions of tourism shopping stores in Xi an,by investigation to the merchants on-the-spot and the quantitative statistical method.On this basis,this paper proposes the countermeasure and the suggestion to the current Xi an traveling co...
出处
《西安邮电学院学报》
2008年第4期50-53,共4页
Journal of Xi'an Institute of Posts and Telecommunications
基金
西安市社会科学基金项目(06E021S)
关键词
西安市
旅游购物商店
经营者
旅游商品
Xi an city
tourism shopping store
merchant
tourism commodity
