期刊文献+

移动通信用户价值评价指标体系设计 被引量:5

An Evaluation Index System to Assess Mobile User Value
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摘要 提出了一套用于评价移动用户价值的指标体系,通过实证分析证明了该指标体系的合理性和应用价值,并提出了综合考虑数据多媒体业务下的指标体系拓展建议.
出处 《中国管理科学》 CSSCI 2004年第z1期402-406,共5页 Chinese Journal of Management Science
基金 国家自然科学基金资助项目(70371056)
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