摘要
针对我国加入WTO及新的生产格局,形成一个以全球市场为轴心的全新的社会经济秩序,商业企业名牌战略变得尤为迫切。
To face China’s entering the WTO and the new pattern of production,acompletely new social economy order on the axis of global market has been formed.Commercialbusiness famous brand strategy has become particularly urgent.
出处
《长沙民政职业技术学院学报》
2002年第1期78-80,共3页
Journal of Changsha Social Work College
关键词
企业名牌战略
市场营销
市场传播
公共关系
business famous brand strategy
maketing
market publicity
public relations
