摘要
我国民族体育旅游持续发展的同时也存在着开发慢、规模小、品牌少等问题,要克服这些问题,不仅要坚持"请进来",更要转变思路,实施"走出去"战略。少数民族体育文化走出其生长的民族地区,到旅游对象所在地,为他们提供民族体育产品,使他们在家门口享受民族体育旅游。"走出去"可采取"安营扎寨"、品牌共享、"借船出海"、产品代理、资源互补、"星火燎原"等模式。
While the ethnic sports tourism enjoys continuous development in China,it suffers from slow exploitation,small scale and few brands.In order to solve these problems,it is necessary to change the way of thinking and carry out the strategy of "going out",as well as to insist on"bringing in".It is suggested that sports culture of ethnic groups go out of their own inhabited regions and get to some locations of tourists.Offering them tourism products of ethnic sports makes them enjoy this special tourism at home...
出处
《广西青年干部学院学报》
2008年第5期65-67,共3页
Journal of Guangxi Youth Leaders College
