摘要
城市居民作为我国游憩市场的主要客源,对其主观幸福感与游憩行为的关系研究对于游憩市场细分具有重要意义。本文以抽样调查方法获得的长沙市居民游憩行为的丰富数据为基础,对其主观幸福感和具体游憩行为进行对应分析,并进行卡方检验,发现主观幸福感与城市居民游憩行为显著相关。其中不同主观幸福感人群在游憩交通工具、出游频次、停留时间、游憩花费、住宿选择等方面具有显著差异,而在信息渠道、出游方式、出游距离上差异不明显。
Urban residents have different subjective well-beings and they are main markets of recreation in our country,so studying of the relationship between the subjective well-being of urban residents and the behaviors of recreation has important significance for the enriching market segment of recreation market.The paper,through the rich data obtained from the sampling survey about the behaviors of recreation of Changsha residents,uses the correspondence analysis method and Chi-square test technology to analyze t...
出处
《北京第二外国语学院学报》
2009年第3期79-86,共8页
Journal of Beijing International Studies University
基金
湖南省社科基金重大项目<湖南省旅游业转型与结构优化升级研究>(07ZDA05)成果之一
关键词
城市居民
主观幸福感
游憩行为
长沙市
urban residents
subjective well-beings
behaviors of recreation
Changsha city
