摘要
随着大众旅游的兴起,人们文化素养和审美品位的提高,旅游活动也从单一的观光游览向综合旅游、文化旅游方向发展。书画,作为中国传统文化的典型,也愈来愈受到众多游客的喜爱,从而成为一项特殊的旅游资源。本文以"书画艺术之乡"安徽萧县为例,在对萧县书画旅游资源进行SWOT分析的基础上,提出了萧县旅游主打"书画牌",走产业化、合作化道路等书画旅游开发的思想。
With the rise of Mass Tourism and the development of people s cultural accomplishment and aesthetic taste,tourist activities have also being experienced the changes which from the single sightseeing to the Integrated Tourism and Cultural Tourism.Calligraphy and Painting Art,as the typical traditional Chinese culture,attract more and more tourists,and it has become a unique tourist resources.Based on the detailed analysis of the present situation of calligraphy and painting art in Xiaoxian county,this paper ...
出处
《西安文理学院学报（社会科学版）》
2009年第2期106-108,共3页
Journal of Xi’an University(Social Sciences Edition)
关键词
萧县
中国书画艺术之乡
书画旅游
旅游资源整合
Xiaoxian
the home of calligraphy and painting art
calligraphy and painting tourism
regional tourist resources integrating.
