摘要
企业制定和实施名牌战略是社会营销观念的要求,也是企业立足现代社会的必要经营理念。那么,名牌战略是怎样构成的?如何实施和管理名牌战略?本文试就这两个问题作以简单探讨。
The formulation and implementation of the famous-brand strategy is of great importance to the concept of social marketing and the survival of a modern enterprise. And this article intends to make a brief discussion On the formulation ,implementation and management of the strategy .
出处
《三门峡职业技术学院学报》
2006年第2期93-95,110,共4页
Journal of Sanmenxia Polytechnic
关键词
名牌战略构成
名牌战略实施
名牌战略管理
Formulation of famous-brand strategy
Implementation of famous-brand strategy
Management of famous-brand strategy
