1[2]Woodruff, Robert B. Customer Value: The Next Source for Competitive Advantage," Journal of the Academy of Marketing Science, 1997,25, (2): 139 - 153.
3[6]Zeithaml, Valarie A. Consumer Perceptions of Price,Quality and Value: A Means - End Model and Synthesis of Evidence, Journal of Marketing, 1988, (52) :2 -22.
4[7]Dodds, William B., Kent B. Monroe and Dhruv Grewal (1991). "Effects of Price, Brand, and Store Information on Buyers' Product Evaluations," Journal of Marketing Research, 1991, (28) :307 - 319.
5[8]Jillian C. Sweeney, Geoffrey N. Soutar . Consumer perceived value: The development of a multiple item scale. Journal of Retailing 2001, (77): 203 - 220.