摘要
通过对中国广播传媒发展局面的探讨,分析了中国广播媒体所存在的一些问题,呼吁媒体工作者以品牌建设作为提升媒介竞争力的关键,以各种措施杜绝潜在危机,提高中国媒体在加入WTO以后的竞争能力。
By studying the development of chinese broadcasting media and analyzing its problems, media workers are appealed for to take the construction of broadcasting brand as the key to enforce the competition power of media, and put an end to the potential dangers by all measures to enforce the competition power of chinese media when it enters WTO.
出处
《杭州师范学院学报（医学版）》
2005年第4期303-306,共4页
Journal of Hangzhou Teachers College :Medical Edition
关键词
广播
媒体
竞争
broadcasting
media
competition
