摘要
费斯克的传播学研究深受英国文化研究学派威廉斯、霍尔等的影响,更加关注受众的主体地位,更加关注受众的实践性、能动性和创造性,形成了自己独特的“生产性受众观费斯克的传播学研究深受英国文化研究学派威廉斯、霍尔等的影响,更加关注受众的主体地位,更加关注受众的实践性、能动性和创造性,形成了自己独特的“生产性受众观”。
With the profound influence from British school of culture studies, Fiske's research has focused on the subjective position of the audience, emphasizing the productivity and creativity of the audience. The research has led to the formation of Fiske's productive audience theory. This paper will elaborate the contents of the theory, as well as its impact on the traditional studies of audience and how it has been criticized.
出处
《南京航空航天大学学报（社会科学版）》
2005年第1期48-52,共5页
Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）
关键词
生产性受众
生产性文本
快感
productive audience
productive text
pleasure
