摘要
对我国国际强势品牌的匮乏和由此带来的我国在国际市场竞争中付出大,收益小的严重不利,通过分析我国企业品牌战略中现存的五大问题,提出我国企业大造国际强势品牌的战略性思考。
For Chinese products are lack of international competitiveness,China's enterprises should find the right way to establish Chinese competitive brand name.This paper made analysis on the five weaknesses for China' s enterprises in making our famous brand name internationalized.
出处
《鸡西大学学报（综合版）》
2004年第3期34-35,54,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
强势品牌
国际化
策略
competitive brand name
internationalized
stratege
