摘要
延边大学的朝鲜族女大学生和汉族女大学生是延吉市年轻消费群体的重要组成部分,她们前卫而时髦的消费观念和消费方式不仅引领着延吉市的时尚潮流,而且在全国女大学生时尚程度排名中也位于前列。生活在同一文化背景下的朝汉女大学在消费心理和消费行为等方面往往互相影响,并日渐形成特有的趋同群体消费心理特征。但不容忽视的是,在很多方面朝汉女大学生还是存在着消费倾向差异。
It has been admitted that female students(mainly of Han and Korean ethnic groups) in Yanbian University are the major consumers among the youth in Yanji City.Their update and fashionable concepts and ways of consumption not only lead the fashion trend locally,but also rank top at the college female's fashion chart in China.Though belonging to two different ethnic groups,these female students influence each other and gradually form similar consuming psychology and behavior due to the same cultural background...
出处
《延边大学学报（社会科学版）》
2009年第6期102-107,共6页
Journal of Yanbian University：Social Science Edition
关键词
延边大学
朝鲜族
汉族
女大学生
消费行为
消费心理
Korean ethnic group
Han ethnic group
college female student
consuming behavior
consuming psychology
