摘要
软件销售购买决策复杂,参与决策的人员众多,适合通过培训营销来提高潜在消费者某些知识技能,锁定市场。培训营销分为赞助式、收费认证式、会议培训和网络社区培训。有效开展培训营销必须选择合适的战略,如整合培训知识,隐形促销产品,或通过用户经验交流,进行口碑营销。此外,还需明确培训营销步骤,控制培训营销成本。
Software marketing has these characters such as complex purchase decision,too many people attending decision.So,effective software marketing depends on teaching latent consumer some knowledge and skill to lock market.The teaching marketing mode can be divided into sponsoring,charging,meeting and internet community teaching.Effective teaching marketing should be guided by integrating teaching knowledge,concealing sales promotion,user communion and word-of-mouth marketing.At last,we still need to pay attentio...
出处
《企业活力》
2009年第12期32-34,共3页
Enterprise Vitality
关键词
培训
营销
软件企业
teaching
marketing
software firm
