摘要
在分析旅游形象的树立对城市旅游业发展的重要意义的基础上,文章从大同市情出发,对大同市旅游业发展过程中的基本优势和不足进行了论述,借助企业C IS战略理论,将大同市旅游形象定位于大同佛道、华夏典范。
This paper analyzes the importance of urban tourism development by establishing the tourism image,according to the realities of Datong city.It illustrates the basic advantage and the insufficient development of Datong's tourism in current situation,and based on the theory of corporate CIS strategy,it finally orienates its tourism image: Datong Buddhism and Taoism,and Model of China.
出处
《中北大学学报（社会科学版）》
2012年第2期43-45,共3页
Journal of North University of China：Social Science Edition
关键词
大同市
旅游业形象
大同佛道
Datong city
tourism image
Datong Buddhism and Taoism
