摘要
由于美国篮球文化的传播,世界掀起了一场篮球风暴,这场风暴涉及了各个领域,例如经济领域。在我国篮球职业联赛中,由于近些年体制改革,吸引了大量的前NBA篮球巨星争相加盟,这就增加了球队自身的潜在市场价值,推动市场效益的发展,因此篮球运动的发展能够带动体育产业同步发展。本文结合文献资料,揭示篮球文化与经济之间的关系,从而为推动篮球体育产业的发展提供一定的理论参考。
With the spread of American basketball culture,the world set off a basketball storm,which covers various fields,such as the economic field.With the system reform in recent years,Chinese basketball professional league has attracted a large number of former NBA stars to join,which increases the potential market value of the team itself and promotes the development of the market benefit.Therefore,the development of basketball can drive the synchronous development of sports industry.Combined with literature review,this paper reveals the relationship between basketball culture and economy,so as to provide certain theoretical reference to promote the development of basketball sports industry.
关键词
篮球文化
体育产业
相关性
basketball culture
sports industry
correlation
