摘要
本文探讨了体育广告的特点、形式及在国际体坛迅速发展的原因，并对促迸我国体育广告业的发展提出了对策建议。
The paper discusses the characteristics and forms of sport advertisement as well as the cause of its rapid development in the world sports. It also makes suggestions for promoting the development of sport advertisement in China.
出处
《中国体育科技》
北大核心
1998年第6期1-6,共6页
China Sport Science and Technology
关键词
体育广告
特点
形式
建议
sport advertisement characteristics form suggestions
