摘要
旅游企业资本经营战略初探□燕兴郝建明目前，外国跨国旅游集团携巨资大举进军中国旅游市场，形成了国内市场国际化和国际市场国内化的鲜明特点。中国旅游企业要与之相抗衡，也必须组建实力雄厚的大型集团，这已成为理论界、实业界和政府主管部门的共识。而且，国内旅游企...
AbstractAfter an appropriate description of the capital management,the article makes a deep theoretical analysis and summary of the capital management of the tourism enterprises and expounds the competitive advantages brought by the capital ma nagement to the tourism enterprises.In consideration of all practical conditions faced by China's tourism enterprises now,and on the basis of absorbing the experiences and lessons at home and abroad,the article suggests the capital management strategy of China's tourism enterprises as follows:persevering in the principle of taking tourism as the key industry,striving to obtain the strong support from the mediatory institutions as the investment banks,realizing the dynamic coordination between the capital management and the enterprise structure,and basing the capital management on the product management.
出处
《旅游学刊》
CSSCI
北大核心
1998年第5期43-47,60,共6页
Tourism Tribune
