摘要
本文介绍了海尔集团的高速发展状况,尤其是2009年达到了55%的利润增长率。接着,本文从海尔集团的商业模式创新、营销创新、服务创新、产品创新等角度详细阐述了海尔获得高利润增长率的原因。最后,本文将海尔利润的高速增长的动力归结于海尔集团人单合一双赢模式这一海尔所有模式创新的全新集成。
This paper introduces rapid development of Haier Group;especially its growth rate of profit reaches 55% in 2009.Then,this paper in detail introduces business model innovation,marketing innovation,service innovation and product innovation of Haier Group to analyze the reasons why such a high growth rate of profit could be achieved.Finally,high growth rate of profit is attributed to individual-order combination development pattern,regarded as new integration of all model innovation of Haier and the unique impetus of Haier's development.
出处
《管理工程学报》
CSSCI
北大核心
2010年第S1期65-70,共6页
Journal of Industrial Engineering and Engineering Management
关键词
海尔
商业模式创新
人单合一双赢模式
营销创新
服务创新
Haier
business model innovation
individual-order combination development pattern
marketing innovation
service innovation
