摘要
本文认为旅游者对旅游地形象的感知, 除了包括对旅游地所在地理环境实体, 例如, 风景实体的感知以外, 还包括对旅游地中人文社会的抽象感知, 它们共同构成旅游地形象感知内容的两大系统:人—地感知系统和人—人感知系统,本文主要分析和建立了人—人感知系统的内涵及其结构, 初步探讨了对旅游地进行人—人感知形象设计的目标。
There exists a kind of direct perceptive and cognitive relationship between tourists and the destination, when tourists arrive there. Either of the two perceptive and cognitive systems, named as man to man or tourist to destination perceptive system and man to man cognitve system, should be paid the same important attention. This paper gives a general discussion on th latter which is based on the social and human communicative relationship between tourists and other people in destination such as tourism employee, local residence and other tourists in destination, who are constructed a type of man to man cognitive triangle by the author. With such a triangle and tourist satisfaction(TS)as the key Objective of tourist destination image designing, the author discusses and analyses the principles and applied aspects of man to man cognitive image designing and management.
出处
《人文地理》
CSSCI
北大核心
1999年第4期10-14,共5页
Human Geography
关键词
旅游地形象
感知
人—人感知系统
设计
touris destinationimage
perception and cognition
man to man cognitive image system
image designing
