摘要
本文以培养学生工作实践能力为核心,从课程设计思路改革和课程考核方案改革两方面提出了"项目导向"的营销策划课程教学改革的思路。
In this paper, to train students' practical ability to work as the core, put forward ideas"project-oriented"marketing plan teaching reform ideas from course design and curriculum reform appraisal program of reform in two ways.
出处
《科教导刊》
2014年第17期118-,163,共2页
The Guide Of Science & Education
关键词
项目导向
营销策划
教学改革
project-oriented
marketing plan
teaching reform
