摘要
随着网络的发展,网购成为一种新兴的购物方式.大学生作为最先接受新技术的特殊消费群体,网购的参与度很高.通过社会调查的方式,分析大学生网购消费行为特征和影响因素,研究大学生网购消费中存在的问题,并从大学生、高校、网购平台、政府方面提出建议.
With the development of network, online shopping has become a new way to shop. As the first group to embrace new technology, college students shop online with high participation. Analyze consumer behavior characteristics and affecting factors by social investigation. Point out problems when shopping online and make suggestions for students, colleges, online shopping platforms and the government.
出处
《科教导刊》
2014年第7期251-252,共2页
The Guide Of Science & Education
关键词
网购
消费行为
大学生
调查
online shopping
consumer behavior
college students
research
