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服务营销在高校图书馆中的建设与应用

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摘要 本文阐述了服务营销的概念及其未来在图书馆发展的方向,论述了图书馆在当今数字与网络环境下,如何运用服务营销管理理念和方法,更好地为读者服务。
作者 朱剑
出处 《岱宗学刊(泰安教育学院学报)》 2009年第1期115-116,共2页 Journal of Taian Institute of Education
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