摘要
在线逆向拍卖在企业采购活动中得到广泛应用,这一现象代表着采购策略的一个全新领域且意义重大。结合近年来国内外相关文献的研究成果,具体分析了有关在线逆向拍卖四个领域的研究进展:(1)在线逆向拍卖应用的主要动机;(2)在线逆向拍卖应用的潜在风险;(3)成功应用在线逆向拍卖的条件;(4)在线逆向拍卖环境下的采供关系。最后给出了进一步研究的展望。
Online reverse auctions are increasingly being used in industrial souring activities.This phenomenon represents a novel emerging area of inquiry with significant implications for sourcing strategies.This article reviews the use of these auctions in sourcing activities and highlights four key aspects:(1) the main motives for using online reverse auction;(2) the potential risks for using online reverse auction;(3) the conditions for using online reverse auction successfully,and(4) buyer-supplier relationship in online reverse auctions.Further researches are also provided.
基金
江苏省高校哲学社会科学基金项目(07SJD630023)
关键词
在线逆向拍卖
风险
采供关系
关系治理
Online Reverse Auction
Risks
Buyer-Supplier Relationship
Relational
Governance
