摘要
本文分析了体育旅游的基本概念及其细分市场,探讨了世纪之初中国体育旅游的发展。中国体育旅游顺应了时代的需要,能够带来巨大的经济效益,并且在21世纪初面临着机遇与挑战,从而论述其开发的必要性。本文最后提出了体育旅游开发的对策。
On the basis of analyzing mackets of sports tourism, it is concluded that the development of sports tourism can create economic benefits and also face opportunities and challenges in the early 21st century . Therefore the article points out that sports tourism development is necessary and put forward some suggests.
关键词
21世纪初
体育旅游
开发
Early 21st century
sports tourism
development
