摘要
本文在分析营销课程实践教学中存在的问题的基础上,提出将市场营销沙盘应用到营销课程实践教学环节,通过对市场营销沙盘的介绍,分析市场营销沙盘的特点,根据实际教学的需要,设计教学的内容、步骤以及组织过程,并对市场营销沙盘实践教学效果进行分析,以期为高职营销类实践课程教学提供一种新的教学模式。
Based on the analysis of the existing problems in the marketing course practice teaching, this paper puts forward that marketing sand table is applied to the practice teachin of marketing courseg. Through the introduction of marketing sand table,the characteristics of marketing sand table are analyzed. According to the actual teaching needs,the teaching content and the steps and the process of the organization are designed, and its corresponding effect is analyzed,in order to provide a new teaching mode for the practice teaching of Higher Vocational marketing course.
出处
《湖南工业职业技术学院学报》
2014年第2期69-70,75,共3页
Journal of Hunan Industry Polytechnic
关键词
实践教学
市场营销沙盘
教学效果
practice teaching
marketings and table
teaching effect
