摘要
从逆向物流的角度,对企业如何保持竞争优势此行了探讨。在指出逆向物流对企业竞争优势具有强化作用的同时,也分析了企业实施逆向物流的困难,并提出了一些相应建议。
Discussing how enterprises can keep competitive superiority from the angle of reverse logistics, The article points out the strengthening function of reverse logistics to competitive superiority, analyzes enterprises' difficulties in executing reverse logistics and puts forward some corresponding suggestions.
出处
《山东工商学院学报》
2004年第3期75-77,83,共4页
Journal of Shandong Technology and Business University
关键词
物流管理
逆向物流
竞争优势
logistics management
reverse logistics
competitive superiority
