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连锁商业向县域城镇扩张的营销对策 被引量:14

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摘要 连锁商业在我国得到较快的发展,已成为我国零售业的第一主力,但连锁商业的发展面临外资零售业大举进入的种种冲击。本文分析了连锁商业向县域城镇扩张的优势,提出了连锁商业向县域城镇扩张的营销对策。
作者 邹乐群
出处 《财贸经济》 CSSCI 北大核心 2004年第6期62-63,共2页 Finance & Trade Economics
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