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创业机会与企业家认知 被引量:9

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摘要 本文把创业机会作为创业研究的切入点,从五个方面深入分析了创业机会产生的原因;从企业家认知的角度提出了一个发现、确定机会的简单框架。
出处 《经济管理》 CSSCI 北大核心 2004年第15期24-29,共6页 Business and Management Journal ( BMJ )
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