摘要
本项研究在抽样调查的基础上 ,主要通过U检验和非参数 χ2 检验以及非线性回归分析方法 ,从与大众旅游者对比以及分别从性别、月生活费差异三个侧面来剖析大学生的旅游消费行为及特征 ,并在此基础上对如何开拓大学生旅游市场提出一些见解。
This research is based on sample survey, which is to analyze university students' tourism behavior and its characteristic by means of U-tests, non-parameter chi-square-test and (nonlinear regressive) analyses, respectively from contracting with social tourists, gender and monthly living expenses.Based on this some suggestions are offered on how to exploit the tourism market of university students.
出处
《旅游学刊》
CSSCI
北大核心
2004年第4期19-22,共4页
Tourism Tribune
关键词
大学生
旅游行为
市场开拓
杭州
university students
tourism behavior
exploiting market
Hangzhou
