摘要
“贴近实际、贴近生活、贴近群众”是党对新闻媒体的一贯要求,也是新时期加强和改进宣传思想工 作的重要突破口。本文根据高校校园媒体自身和受众的特点,运用新闻传播学的原理和规律,探讨了坚持“三 贴近”,改进高校校园媒体工作,充分发挥高校校园媒体作用的有效途径。
The closeness to reality, life and the masses is not only our Party's consistent requirement for mass media but also the key to the enhancement and improvement of propaganda and ideological work of the new era. In this paper, based on the characteristics of university campus media and the audience, together with the principle and law of journalism and communication, an exploration is made into the effective approaches to the full exertion of the function of university campus media under the “three-closeness” principle.
出处
《孝感学院学报》
2004年第4期107-109,共3页
JOURNAL OF XIAOGAN UNIVERSITY
关键词
高校校园媒体
“三贴近”
作用
university campus media
“three-closeness”
function
