摘要
为提高新产品开发的成功率,企业需要有效的决策方法,以便开发新产品创意,并把新产品成功地引入市场.首先引入新产品最佳投入期和相关收益的概念,在产品生命周期量化描述前提下,提出一个非线性半无限规划的相关新产品组合投入模型.并用改进遗传算法(GA)求解.最后给出的数值例子及其在不同条件下的最好解说明,相关新产品的组合投入模型具有较强的实用性.
In order to ensure the successful development of new products, enterprises need to develop a process to determine how to find and develop idea of new products and how to successfully introduce them to the marketplace. To address this problem, the concept of optimal introduction period and correlative profit is presented. Based on the quantitative description of the product life cycle, a nonlinear semi-infinite programming model of new product introduction is proposed. The solution to the model is derived by using an improved genetic algorithm. A numerical example is given, and its optimal solutions under different conditions show that the proposed model is effective for firms.
出处
《控制理论与应用》
EI
CAS
CSCD
北大核心
2004年第2期257-260,共4页
Control Theory & Applications
基金
国家自然科学基金项目(70171056).
关键词
新产品投入计划
半无限规划
组合投入
遗传算法
电子商务
new product introduction planning
semi-infinite programming
combinatorial introduction
genetic algorithms
E-commerce
