摘要
回顾了顾客满意指数(CSI,CustomerSatisfactionIndex)的基本理论、CSI的测评方法,以及CSI的历史和发展,并对未来的研究方向以及建立我国CSI所需要解决的主要问题进行了探索.
Customer Satisfaction Index has won great success in the west countries, and become one part of economy indices system. We study CSI theory basis, CSI measurement methods, CSI history and development. Then we discuss CSI future research directions and main issues for constructing Chinese Customer Satisfaction Index.
出处
《系统工程理论与实践》
EI
CSCD
北大核心
2004年第6期14-19,共6页
Systems Engineering-Theory & Practice
关键词
顾客满意指数
指标测量法
结构方程组法
结构体系
中国顾客满意指数
customer satisfaction index
driver measurements method
structural equations method framework
Chinese Customer Satisfaction Index