摘要
媒介大众化、市场化的浪潮汹涌而至,传媒改变一味重宣传、重教育的传统,"轻松"、"接近"、"实用"的社会新闻及都市新闻越来越成为报道的主要内容。新闻娱乐化成为中国新闻传播业界的一种时尚。从受众地位、媒介角色、新闻内容的文化归属三方面的转变需要可见新闻娱乐化有其必然性。
Along with the trend of popularizing and marketing, Chinese news media have changed their traditional rigid face of propaganda and education, present more and more 'entertaining', 'hobnobbing' and 'bread-and-butter' contents related to daily social events and urban news. This trend has become a fashion in Chinese journalism today. This paper is aimed at finding out the roots of this trend from three aspects: the change of news publics' position, the change of media's role, the cultural affiliation of the news contents, in order to look more squarely at this phenomenon .
出处
《江苏广播电视大学学报》
2004年第4期61-63,共3页
Journal of Jiangsu Radio & Television University
关键词
新闻
娱乐化
受众
媒介
文化
news
recreational trend
news publics
media
culture
