摘要
用E-mail随机发送调查问卷的方法,存在着样本代表性差、重复回答、回收率低等缺点,本文从媒体沟通的角度出发,研究E-mail在建立网络人际关系方面的优势与作用,并对转寄行为与网络人际沟通的关系进行分析,提出一种新的基于网络人际关系的E-mail问卷调查方法,并采用元胞自动机模拟一个调查过程,分析影响问卷回收数量的三个主要因素。结果表明,利用网络人际关系,以转寄问卷为主要形式的E-mail问卷调查,能够有效克服传统E-mail调查的不足。
There are some defects in randomly delivering questionnaires with E-mail, such as weak simple representation, repetition reply and low reply rate. This paper researches the advantages and effects of E-mail in creating network interpersonal relationship, analyses the relation between the forwarding action and the interpersonal communication in network, and puts forward a new E-mail questionnaire method based on the network interpersonal relationship. At last, the paper simulates a survey using cellular automata and analyses the some main influencing factors on questionnaire reply rate. The result shows that the E-mail questionnaire investigation, forwarding the questionnaire with E-mail though network interpersonal relationship, can overcome the shortcomings of conventional E-mail investigation.
出处
《系统工程》
CSCD
北大核心
2004年第5期90-93,共4页
Systems Engineering
基金
国家自然科学基金资助项目(70171007)
关键词
E-mail调查
网络调查
网络人际关系
元胞自动机
仿真
E-mail Investigation
Web-based Investigation
Network Interpersonal Relationship
Cellular Automata
Simulation
