摘要
商品的包装设计是装饰艺术的结晶,包装设计产业更需文化的滋润。视觉文化作为一种形态,它超越了单纯的通俗文化和媒介文化的边界,伸向了艺术和日常生活领域。文章从视觉文化的角度分析与探讨了食品包装的设计过程中应考虑的主要问题,描述了食品包装设计与视觉文化的必然联系。
Packing design of commodities is the quintessence of decoration art, so packing design industry needs the support of culture. Visual culture surpasses the popular culture and media culture, extending to the area of arts and daily life. Main problems are analysed, and demonstrated calling for consideration in the design of food packing. Relation between the packing design and visual culture is also discussed.
出处
《株洲工学院学报》
2004年第5期103-105,共3页
Journal of Zhuzhou Institute of Technology
关键词
视觉文化
食品包装
设计
visual culture
food packing
design
