摘要
元代是中国出版史的一个重要阶段,元代的书业广告,承前启后,有所创新和发展。元代出版在书籍封面设计、刊刻牌记、题跋乃至书名中,都体现出浓厚的市场营销意识,对明清的书业广告有着直接的影响。
Yuan Dynasty is an improtant period in Chinas publication history. Its book industry advertisement carried on the past heritage and opened up the future. The publication in Yuan Dynasty showed strong marketing management sense which was reflected in the design of front cover, cut blocks, preface and postscript, as well as in the titles, which influnced book industry advertisement in Ming,Qing Dynasties directly.
出处
《湖北民族学院学报（哲学社会科学版）》
2003年第6期59-63,共5页
Journal of Hubei Minzu University：Philosophy and Social Sciences
关键词
出版文化
书业
元代
广告
publication culture
book industry
Yuan Dynasty
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