摘要
随着网络时代的到来 ,网上营销已经成为旅游企业发展的重要手段。在此背景下 ,国内一些旅游景点纷纷建立了网站 ,景点网站建设得好坏 ,将直接影响到网络营销的效果。面对广阔的网络空间和广大的互联网用户群 ,查找自身网站的缺陷 ,完善自身建设 。
With the arrival of cyber age,cyber marketing has become an important means of tourism development.Under the circumstances that cyber marketing is increasingly used by tourism industry,tourist attractions turn to built their own websites one after another.This paper discusses the importance of the construction of website of scenic spots,points out some problems existing in Chinese tourist attractions' websites construction,and puts forward some preliminary suggestions accordingly on the basis of investigating 12 scenic spots websites.
出处
《商业研究》
北大核心
2004年第20期127-130,共4页
Commercial Research
关键词
旅游
网上营销
企业
网站
电子商务
cyber marketing
website of tourist attractions
electronic business
website promotion
