摘要
随着市场经济的发展 ,我国体育用品业必将进入品牌经营阶段。其市场是巨大的 ,其竞争的压力也是可想而知的。从年销售额、发展历史以及档次上可以看出我国品牌同世界名牌的差距之大 ,建议企业和政府职能部门采取适当措施提高自己的品牌形象。
As the development of the market economy in China,corporations who deal in sports requisites should focus on establishing a successful brand image in order to survive keen competitions Compared with that global well-known brand image,there is still a long way to go for our domestic corporations to establish a really effective brand image It is hoped that corporations and government can find out the most suitable way to improve their own brand image
出处
《广州体育学院学报》
北大核心
2004年第5期107-109,共3页
Journal of Guangzhou Sport University
关键词
我国体育用品
名牌形象
创造
domestic sports requisites
brand image
create
